Pioneering Out-of-Home

Posterscope is the world's leading Out-Of-Home communications agency and knows how consumers behave when Out-Of-Home more comprehensively than anyone else. Posterscope understands how Out-Of-Home advertising integrates with other media, including mobile and digital, and pioneers trials to understand how consumers do and will use emerging and evolving technologies both now and in the future.
With billings in excess of $2.2 billion, we have over 700 people in 48 offices located in 27 countries worldwide.  Posterscope group agencies include international agency PSI and brand experience agency psLIVE

MINI Salutes You

MINI’s digital OOH campaign “recognised” MINI owners as they drove past 5 digital sites located on London’s busy Cromwell Road and, using android tablet enabled spotters, talked to them directly, by serving real-time tailored messages. An experiential element, rewarding drivers for their interaction, added to the experience.

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Commuters invited to ‘Scrabble-on-the-Go’

Mattel called on rail commuters to take the ‘Scrabble Challenge’ in an innovative digital out-of-home campaign, integrating social media and mobile, and designed to drive engagement with the Scrabble brand. The campaign which included twitter, competitions and the geo-fencing platform WEVE also featured an experiential element.

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Burberry’s Spring Show live-streams to DOOH

Burberry ran a 2-day campaign on iconic digital sites across London, Hong Kong and New York to support their catwalk show during London Fashion Week. The campaign commenced with pre-show images in the build-up to the event and then followed with live-streams of the show itself.

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Coca Cola Light’s interactive art exhibition

To promote Coca Cola light as an innovative and modern brand, and generate WOM Posterscope Iberia created an interactive art exhibition in galleries around Madrid, Barcelona and San Sebastian. The exhibition produced in conjunction with several Spanish Artists, included interactive pieces featuring large Coca Cola Bottle tops QR codes which enabled participants to receive exclusive content.

adidas: ‘Light You Up’ projection

Key locations in New York and Boston were selected for adidas’s ‘Crazy Light’ projections which involved displaying powerful sporting imagery and driving audience interaction using social media. Facebook fans names and responses to the question ‘What does light get you?’ appeared on the big screens.

700 Passionate People

27 Countries