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Redefining Media

Carat is the world's leading independent media communications specialist and a market leader in digital and diversified media solutions. Today, advances in digital technology and changing consumer behaviour have created an era of unprecedented complexity and opportunity for clients. In this new era, Carat is redefining the role of a media agency. Our people understand how media can drive business value better than anyone else. We move beyond the provision of media savings and exploit the new era of media to deliver greater business value to our clients.

Nivea Black & White

For the launch of NIVEA Invisible for Black & White, a new deodorant product that was the first to protect against both yellow stains and white marks on clothes, Carat was tasked with creating an innovative, inspiring idea to make an impact in a highly crowded market where sales are typically driven by strong promotional activity.
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British Gas Swimming

British Gas was finding it harder and harder to retain its customers: most of the 12m plus households it supplied with gas and electricity had a negative view of the company. Carat's challenge was to deliver the utility sector's best Net Promoter Score (NPS) – a measure of customers' willingness to recommend a brand – and British Gas was languishing in third place.
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Royal Navy Engineers

Recruiting quality engineering candidates into the Royal Navy had always been tough but by 2009 the shortfall had become critical. Engineering finalists were incredibly sought-after by companies such as BAE Systems, Rolls Royce and even Procter & Gamble. The Royal Navy wasn’t even on the radar.
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