Redefining Media

Carat is the #1 Global Media Network, according to RECMA, and a market leader in digital and diversified media solutions. Carat's vision is to Redefine Media and create better client business value through our command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of the Dentsu Aegis Network, the first truly global communications network for the digital age. Carat currently services clients in more than 150 countries and employs more than 6,000 staff worldwide.

P&G Thank You Mom

With household names such as Fairy, Duracell, Pantene, Gillette and Max Factor within its portfolio, P&G had no problem raising awareness of its brands. What consumers didn’t know so much about was the company behind these iconic brands. Carat was asked to change this using the world’s biggest stage, the London 2012 Olympics.

British Gas Swimming

British Gas was finding it harder and harder to retain its customers: most of the 12m plus households it supplied with gas and electricity had a negative view of the company. Carat's challenge was to deliver the utility sector's best Net Promoter Score (NPS) – a measure of customers' willingness to recommend a brand – and British Gas was languishing in third place.
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Royal Navy Engineers

Recruiting quality engineering candidates into the Royal Navy had always been tough but by 2009 the shortfall had become critical. Engineering finalists were incredibly sought-after by companies such as BAE Systems, Rolls Royce and even Procter & Gamble. The Royal Navy wasn’t even on the radar.
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ASOS #bestnightever

Online retailer ASOS had to prove to its shareholders that it could continue its impressive growth rates in the UK and the US over the busy Christmas period. Catching the attention of young, fashion-conscious women during this time was notoriously difficult due to huge levels of competitor activity, and even harder for ASOS with no in-store presence. We were given a budget of £1.2m with which to help ASOS achieve rapid growth in both markets.

6500 Passionate People

140* Countries