Strategy

Our strategic priorities for 2009 focus on our operational and financial performance and the value of our products and services.

These include:

• Continued focus on service standards and competitive action
• A carefully targeted and selective programme of cost reduction in over 40 markets across the group
• A review of variable cost elements in both divisions
• Maintaining investment in enhanced services and product development
• Acquisitions, as part of our strategy of investing in market growth and development

They are intended to help us deliver a resilient financial performance in the more difficult market conditions we face.