Group Press Releases
Aegis Media expands in experiential marketing with acquisition of MenCompany
11 June 2008
Aegis Group plc ("Aegis"), the marketing communications group, today announces the acquisition of MenCompany in Italy. The value of the gross assets acquired is €0.42m
MenCompany provides strategy, consultancy and execution in events marketing and unconventional media. The company specialises in tailor made one-off events, road-shows and ambient marketing. Clients include Intel, Indesit, Philips, Samsung and L’Oréal Group.
MenCompany will become part of Aegis Media’s growing worldwide expertise in sponsorship and experiential marketing (SEM). SEM allows brands to create a dialogue or emotional connection between consumers through an association with content or an event, or through a dedicated experience allowing people to trial and enjoy the brand. Aegis Media has some 500 SEM specialists in 26 offices in 20 countries. Other recent acquisitions in the SEM sector include JJP in the Nordics and Vivid in North America.
Commenting on the acquisition, Robert Lerwill, ceo of Aegis,
said:
“As brands seek new ways to engage with consumers, SEM is
a fast-growing market sector. This move is consistent with
our commitment to develop our skills in areas with the swiftest
growth. We are developing a global network of SEM specialists
to complement our existing strengths in media, out-of-home and
digital. MenCompany is an important piece in the European
jigsaw and will significantly strengthen our SEM capabilities in
Italy. It is a talented and creative business, which we
already know well from past and present partnerships for our
clients.”
For further information contact:
Charlotte Elston / Hannah Bailey
Aegis Group plc
+44 (0) 20 7070 7708 / 7725
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
