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Facts and Features

iProspect named a ‘Leader’

Isobar’s specialist search engine marketing brand, iProspect, has been named as a ‘Leader’ for the second time in the latest Forrester Wave™ report on US search marketing agencies, published in early 2009.

The Forrester Wave™ report looked at businesses offering integrated search marketing to more than 40% of US enterprise level clients (those with revenues of over $1bn). It evaluated seven top search marketing agencies on their current offerings and strategy for search engine optimisation (SEO) and paid search management (SEM). Firms were evaluated against 72 criteria, including vendor surveys, scenario-based demos, client reference interviews, and reviews of client search marketing results.

iProspect was noted in the report to be “The IBM of search marketing”, “hands down the most global in the study” and that “any marketer would do well to select this Leader.”

The report can be accessed at http://www.iprospect.com/media/forresterwavereport09.pdf